Footnotes

• ↵ⁱ Parenthentically, I find the term ‘personalised medicine’ ill-conceived. Medicine should always be personalised; we treat persons, not livers, lungs or hearts. We treat persons even when we lump together distinct molecular pathologies under the same diagnostic label. A more appropriate term for tailoring health care to the particularities of the individual would be ‘individualised’ medicine.

• Competing interests None.

• Provenance and peer review Commissioned; internally peer reviewed.